Fenet
Fenet is a brand that offers high-tech software and security solutions. This project aimed to highlight Fenet’s products, create a structure that clearly and simply displays them to visitors, and ensure ease of use.
Task
The focus of the Fenet project was to present the brand's solutions to the user in a clear, understandable, and compelling manner. Our priority throughout the design process was to establish a simple structure that focuses on the products and creates a fluid experience that informs the user without tiring them out. Each page was designed to reflect the brand's technical expertise while simultaneously providing a modern and trustworthy atmosphere. Our goal was to strengthen Fenet's digital presence not only aesthetically but also functionally, allowing visitors to experience the "Fenet difference" within seconds.
Fenet’s website was designed with a simple interface that combines trust and technology. It was designed to present the brand’s software and security solutions in a straightforward and fluid manner, without overwhelming the user.
Clarity, functionality, and modernity are at the heart of the design. This approach strongly reflects Fenet’s identity as “a brand that combines technology and trust” in the digital arena.
In the new design, this structure has been completely simplified. The content hierarchy has been restructured, product pages are grouped with clear headings, and CTA areas are highlighted.
Flow instead of chaos, clarity instead of density. Fenet’s digital identity has evolved into a more trustworthy, technology-focused, and easily navigable structure.
| Primary #121c26 | SCSS var $color-blue | ◯ |
| R 18 G 28 B 38 |
Mixed Navy Blue
| Secondary #f5f5f5 | SCSS var $color-white | ◯ |
| R 245 G 245 B 245 |
White Fang
| Black #19181C | SCSS var $color-black | ◯ |
| R 25 G 24 B 28 |
Night Shadow
The colors in Fenet’s web design were chosen to clearly express the brand’s technology-focused and trustworthy identity in the digital environment. The primary color, #121c26, offers a deep, sophisticated, and corporate tone that instills a sense of trust and professionalism in visitors. This tone provides a strong foundation, particularly in product blocks and key interface sections, allowing other design elements to stand out.
#f5f5f5, used as the secondary color, not only creates contrast but also creates a spacious and readable interface. Text, icons, and buttons become more clearly visible on this light background, resulting in a smooth and effortless user experience.
The color palette isn’t just an aesthetic choice; it also serves as a tool to enhance user-friendliness. Visitors can quickly identify products and content, and important CTAs and information stand out naturally. This approach solidifies Fenet’s digital identity in a modern, reliable, and technology-focused way.
Font Family
GT Walsheim Pro
Usage
Headings, Highlights
This typography offers a modern, clear and readable character, compatible with technology and corporate spaces.
Font Family
Public Sans
Usage
Body
By creating a consistent typographic hierarchy in the body texts, users were able to navigate easily.
